Putting it in front of them has never cost less.
You paid for the research. You paid for the blogs. You paid for the case studies. You paid for the webinars. You paid the people who wrote every one of them. Then you put it behind a click and let your competitors be the only ones who read it.
You need a process that turns what you already know into something people read, share and remember.
Sent.
What it already costs
Three questions about work you have already paid for. The numbers are yours, not ours, and nothing here is a promise about how many people we will reach.
How much do you publish in a year?
What does one piece cost you to make?
How many of the people you sell to read the last one?
What one of them costs you
Answer the three questions.
You already spend a year making it.
Getting it in front of the people you sell to is $36,000.
$3,000 a month. We look after all of it, and because LinkedIn reports which job titles are reading, you can see inside a month whether the right ones are turning up. Your team approves everything before it goes out.
Production costs are your own. For a sense of the range, a professionally written and designed B2B white paper is commonly quoted at $2,990 to $7,800, and medium-sized B2B firms report budgeting $5,000 to $7,000 for the writing plus about $1,500 for design. Reader counts are whatever your own analytics say. We would rather work this out with you than guess.
