B2B growth studio

30-day pilotflat fee, no contract

Marketingat AI speed

for B2B companies
that want the edge

AI raised the bar for B2B marketing. Most companies are still under it. We help you clear it first.

01 Use cases

Your team, at a scale it couldn't reach by hand.

Leaders are right to be careful about handing work to AI, so we don't hand it over. People decide what gets said and approve everything that goes out. AI takes the repetitive work that made this kind of scale impossible. These are the places it helps most.

Outreach at scale

Every first message is written for one reader and opens with a real reason to talk, however long the list gets. Your team approves who's on it and how you sound.

Social media at scale

Your founder and your company show up every week, saying things only you could say. Nothing is posted until the person whose name is on it says yes.

Publishing at scale

The thinking buried in your case studies and talks becomes articles and newsletters people finish. Your experts stay the authors, and an editor shapes every piece.

Design at scale

Every deck and every post looks like the same company. AI speeds up the drafts and the variations, and a product designer makes the final call on each one.

Research at scale

Know every account before the first call, down to who just joined and what they announced last month. AI does the reading, and a person checks every source.

Sales material at scale

A one-pager written for each account in the pipeline, in place of one generic deck for everyone. Sales says who the meeting is with, and the material comes back specific to them.

Case studies at scale

Finished projects turn into customer stories while the details are still fresh. We draft from your team's own words, and your client approves before anything is published.

Landing pages at scale

A page for each industry you sell to, saying the same thing in that buyer's words. Your team signs off on the message once, and every version follows it.

02 Outreach at scale

Know the week a buyer starts looking.

Buying rarely starts with a form fill. It starts with a job post or a new boss, and all of that is public. We read a whole market for those moments every week, with AI doing the reading and a person checking every source. Pick a signal to see the first lines it leads to.

First lines we'd write

Reviewed by a person before it goes out

Illustrative example, written for an IT services firm. Real lists name the organization and link a dated source for every line.

03 Publishing at scale

Your best marketing is already written.

It's sitting in a case study nobody opened and a webinar from last year, and your sales team still emails the good parts by hand. Pick a starting point to see what a writer and a designer can make of it, with AI behind them.

Start from

In the feedA

Your founderCEO · 1st

LikeCommentRepost

As a visualB

In the inboxC

The Brief Issue 01

In a first messageD

To: a buyer with a reason to care

Illustrative example. Your versions are written from your own material and designed in your brand.

04 Proof

Numbers from work we've run.

Founder profile

12M

views in one year on a single founder's LinkedIn profile.

Company page

200K

followers on a US IT services company's LinkedIn page.

Newsletter

35K

subscribers to the same company's LinkedIn newsletter.

Website

19d

from brief to launch for a B2B fintech's website. See the case study

Figures come from client work led by our founder, Shamik Sharma. Happy to walk through each one.

05 The pilot

Pick one use case. Give it thirty days.

We think a month of doing teaches more than a year of looking into it. So the pilot takes one use case, any of the eight above, and runs it for thirty days at a flat fee, long enough to see what it produces and short enough to walk away from.

What you'll know after thirty days

Whether this use case works for a company like yours01
Who responded, and what they said02
What your own material can become03
What it would take to keep going04
A plain review of what happened05

Flat fee, agreed before we start. No long-term contract.

06 Who does what

Your people stay in charge.

Nothing here replaces a team or takes a decision away from it. The repetitive work goes to AI, which leaves your people more time for the parts that need judgment.

What stays with people

1Who you talk to, and who you don't
2What gets said, and how you sound
3Approval of everything before it goes out
4Every conversation with a buyer
5The final look of anything public

What AI takes off their plate

1Reading hundreds of company websites
2Noticing who is hiring, moving or growing
3First drafts, and the fifth variation
4Resizing and reformatting for every channel
5Keeping track of who replied, and what they said

07 Questions

Our leadership is cautious about AI. Is that a problem?

No, and we think it's healthy. People decide what gets said, and a named person on your side approves everything before it goes out. The pilot is small on purpose, so you can judge it on one use case.

Is this just AI-generated content?

No. AI does the reading and the first drafts, because it gets through your site, your market and public sources far faster than a person can. A person decides what's worth saying, writes the final copy and designs every graphic. Nothing goes out without a human review.

What do you need from us?

A conversation at the start, access to what you've already published, and one person who can approve what goes out in your name.

Will outreach put our domain at risk?

Cold email goes out from separate sending domains that we set up and warm up, so your main domain stays out of it. Anything sent from your own profile stays inside the platform's limits and goes out only with your approval.

What does the pilot cost?

A flat fee agreed before we start, based on the scope. There is no long-term contract.

What happens after 30 days?

We review the month together, on one page. If it's working, it continues month to month, and if it isn't, you stop.

Who is behind SKEUMORPHENE?

SKEUMORPHENE is a design and growth studio for B2B companies. It was founded by Shamik Sharma, who has spent more than ten years in marketing and product design, much of it with US startups and enterprise teams.

Start a 30-day pilot.

Tell us what you sell. We'll come back with the use case we'd start with.

Prefer a message? Message me on LinkedIn