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WEBSITE

NoMiddle

The company site for an enterprise AI and services growth firm. Monochrome, one red, everything earns its place.

Overview

NoMiddle grows enterprise AI and services firms. Its site had to look like the judgment it sells: a dark monochrome stack where the only color is one red, and every element earns its place.

The visual language is written down as the Red Dot design system, so every future page and deck stays on rails.

What we did

  • Information architecture and positioning
  • Design and build, no handoff
  • Red Dot design system: monochrome stack, one accent, ranked type
  • Performance-first pages
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